audience theory

Semiotics was created by Barthes. Sign is the physical form for example a image
Signification means attached. For example when you look at a film like the Transformers you think of action and danger.

Representation was created by a person called Hall. It also includes stereotypes which help the audience to understand the characters. it is based on equalities.

Reception encodes people. It has three catorgories dominant, negotiated and Oppositional. Dominant reading is liking the film and being interested.
Negotiated is being in the middle and not weather knowing if you like the film or not. Oppositional is opposite to dominant.

Identity was created by Gauntlet. Identity is constructed using tools from the media" Pick T Mix"
Cultiuation was created by Gerbner it is repetition of representation which means change and it is the audience perception




                                                                                                                                                                 

                                                                                                                                                                  

 In this picture you can see how these techniques can be used for this picture which is advertising the film Transformers The Last Night. Semiotics was created by a person called Bathes and we can use his technique to break down this image which is advertising Transformers. As you can see ion the background there is an explosion that has happened this can tell us that there is action in this film. Also the fact that both Robots are holding a weapon shows there is danger as well. Another technique which can be used is the technique which is created by the person called Hall. This technique allows us to breakdown which character is a hero etc. As we can see there are two robots next to each other. the representation technique tells us that the robot which is standing up is the hero. We can see this by the way how he is stance and that he is the one that is standing up which shows he is more control or more power than the other robot. This can also be seen as the robot that is standing up he is looking down at the other robot which also tell us that he is the boss. the yellow robot can be seen as a follower to the other robot as well as the fact he is kneeling down and is close to being on the floor than the other robot. It can also tell us that the yellow robot is a hero and the other is in the middle. We can see this through their eyes. The colour blue symbolise pure hearted and good and that is the eyes of the yellow robot however the other robot has purple eyes which is a mixture of the two colours blue(Good) and red (bad). Within the star wars trailer you can use the technique that is called the reception.. This is when the audience have their opinion on the trailer. There are three categories which are: Dominant, negotiated and Oppositional. Dominant reading is liking the film and being interested.

Negotiated is being in the middle and not weather knowing if you like the film or not. Oppositional is opposite to dominant. Some people might say this film is excellent and looks really good then however another person may see who the director is and think they have not had a good experience with them and do not like their other films they have made so they won't see this one. And there is Negotiated where people may not like the director however find that the film look good and then go and see it.

advertising of a image and a moving image

This is an Advertisement to help children that are poor and that are in a desperate need for food or heat as they are too poor to be able to afford it. The person we see in this advert is a celebrity called Paul O Grady. Many people love Paul as he is a funny man and he has his own show. This is really effective for the “Save The Children” as people would sponsor and donate to this charity because of the fact that Paul has told them too. Also Save the Children also use people emotions to get people to donate and this is by showing what is like for poor children and what kind of condition they are living in. This is called hard cell. This technique is used to persuade people to do things by telling them a sad story or just generally playing with people heartstrings.  The camera angles in the Advertisements are close ups or mid shots. This shows the children feelings and emotions which then make us “the viewers” to be upset and feel sympathetic for the kids which then also make us donate. The audience for this advert is young adults to the elderly. There is also sad music right away in the advertisement when it starts. This tells the audience that it is a sad advertisement. Another fact is that the sky and the background is quite dark and dim which also tells the audience that this is not a happy advertisement. The slogan for the Save The Children is “We 

Save Children’s Lives”. The narrative of the advertisement is that multiple children across the UK are really poor and so are the families of this children, and it is our job to support them. By the tone of Paul O'Grady's voice also shows he is very sad about what is happening, which then gives a chain effect to then we feels sad because he feels sad. 

This is a non moving advert. This advert is selling cigarettes and that cigarettes are a good thing in that time. However now we all know that they are not as it can lead up to a higher risk of someone that smokes to get cancer. There is persuasive language in the advert as it says " 20,679 Physicians say Luckies are less irritating" this is persuasive because it says that even Physicians say it is good for you which then makes you come buy it and check it out. This would happen as they have had a good comment about it by a  20,679 Physician.  Lucky Strike was a pack of cigarettes however they were supposed to take away irritations from coughs. This is what Lucky Strike was used for. Its tagline is "It's toasted" the reason for this is because it is meant to burn away the irritation in your throat. The reason for burn the irritation is because cigarette burn when you inhale it. Also it is meant to give you protection before a cough as well as on this advert it says Your throat protection against irritation against coughs.  The main audience for this advert is adults. The reason for this is because in every advert it has a different adult on it.  There logo is a black red circle within a yellow circle and the yellow circle is within a black circle then in the middle it has the name of the company. There are facts in this advert as well as on the advert it gives an exact number of Physicians and how they have said it is good for you and that it keeps away irritations. This advert is advertising "Lucky Strike" and the brands they have got as well.  

Pic

These pictures represent what our advertisement campaign is about; which is trainers. I captured multiple images to present our trainers and what we strive to produce product wise such as attractiveness, durability and performance.  The picture with the two trainers facing each other show a comparison between the two. Furthermore, it shows the variety of different colours we can have on our trainers and that their not just one colour but a variation. Also it shows what kind of durable material they are made out of as well, to show our consumers what to expect to see if they like that certain type of material. I took multiple pictures with different angles of both trainers, which gives the consumers the whole perspective of our trainer. Additional reasons for the multiple angles are due to certain consumers preferring to see what the trainer looks like as a whole, not just the side or top view, this allows them to make a judgment on the trainer to know if they approve of it or not. The brightness of the image allows the consumers viewing the image to see more clearly and to know what they are looking at. I also chose different angles so that the people can also see the brand of the trainers that would be made. Therefore if they like the trainer they would go and tell their friends or family about us. This then gives us more customers and then more trainers to sell.  

music video

The video i chose was Jcole Wet Dreamz. The narrative of the music video is based on a girl and boy falling in love when they were in Maths class and how their love kept developing. Their love is shown through the dogs in the music video. The camera shots in this music video are quite repetitive. There are lots of close ups and mid shots. The camera shots are focused on the dogs a lot to show their feelings between the both dogs which then reflects onto the two owners. Also there are tracking shots as well in the video. The props in the music video are dogs leads, dog beds and dog bones. Even the dogs can also be seen as a prop within the music video as they are representing the owners. The settings in this video are the owners house kennels and a park. This music video is not a performance video like the Beyonce video that we saw in lesson. The video is based on a story(Narrative). This music video also reflects on Jcole as a person in real life as well not only in the music video. It tells us that Jcole is an attractive man and that he is a lady man and always wants to get the girls. The pace of the song as well is really good and the song has a nice rhythm to it as the artist keeps with the beat The colours of the music video as well make the music video look positive which it is to the artist as it is his time

representation of young people and older people

this is the Inbetweeners movie trailer and this sums up the whole lot about younger people It tells many old people that each one that young adults reflect on consideration on is intercourse pills and alcohol. this is shown in the first few scenes when one of the characters are talking about what they need in their  weeks of their excursion. This movie gives young adults and teenagers a horrific name as the characters in this movie like pills and alcohol . It additionally makes humans decide teens as irresponsible. also using bad language in this trailer make humans assume teens are not practical. additionally the near up on what they put on with the phrases "pussay Patrol" also shows that younger people aren't respectful and that they do not care approximately different humans and that they could take a offence to it. however teens would discover it clearly funny as the person are based totally around their age, and this can make it more humorous for young adults as opposed to a elderly individual. additionally young adults might experience this because they might like their style. for instance the garments that they put on and just generally their attitude to other people. The stereotypes on this trailer/ film are one-of-a-kind but similar on the identical time. For examples they all have a stereotype of a youngster and that they simply want to do tablets, and have sex. however also their personality mixes of their stereotypes. As their are 4 one of a kind people on this group. you have a geek, who do not need to get in problem. you've got a lad /leader who tells the group what to do but he now not sincerely a hit and he makes up lies to try and provoke the group. you've got the sidekick who is the second one hand guy. finally you have got the shy guy who also simply wants to take everything secure and don't need to take any risks. As he kind of has the same persona as the geek. This trailer encodes it'll be a humorous movie to teens as the characters inside the movie are teens and some teens can without difficulty price to them. The target audience then decodes this trailer as to be humorous and that the trailer goes to also be about sex and drugs and so forth.

In the show Mrs Brown Boys the show is very rude to everything from being racist to being very sexually rude. Many old people are very short tempered and just generally rude to young people. This happens a lot in the show and this represents what a old women and just generally old people are like Also in the show it shows Mrs Brown as very slow and isolated. This means she barley leaves her house. This happens a lot in the show as well. Also she is a very clueless person as well. This show totally sums up everything about an old person.  

What i will be representing is men and women in the music video of Blurred Lines by Robert Thick. This music video is about sex and men trying to dominate over the women. 

Men in this music video are seen as to be very sexual and  the alpha male. I say this as of the line"I know you want it". This line suggest that the women in this video are looking for sex and that the men are happy to give it to them. You can also argue about how they look at the women in the music video that also shows the sexual intensions as they look at the women as they are dancing. The men are always behind the women so they get to look at their bum and other features of the women body. The men are also are wearing glasses. This then hides their eyes so they can look at whatever they feel like looking at as we cant see their eyes.  In this video women are also as seen as a sex object. This is shown as the women have no say in the music video except when one of the women  in the video says meow like a cat. Another way they are seen as a sex object  is how they look at the camera/ us and they look really seductively even at the men in the music video. This is also shown as the women are under dressed. 

half term assignment

the product we selected to put it on the market in our marketing campaign is a trainer, for sport activities, fashion or only for casual wear. i will give an explanation for how we are going to inform, persuade and sell our product through the use of persuasive factors and what will distinguish ours from others.

Our campaign looks to tell, persuade and promote to most people by way of using techniques to target our maximum receptive target market with positive traits (additionally referred to as goal marketing), primarily based at the our product, so in that case any age, gender, ethnicity or religion, but those extra interested by sports activities or informal wear. the trends we are able to look for in demographic would most effective be financial fame and income degree as we desire to make our trainers low-cost and available to as many people as we can. And for our campaign we can additionally use psychographic values to target our desired target market including our costumers values, personality, attitudes, opinions, life and pastimes as i sense this can be vital in locating the right target audience for our product for the maximum effected income. we can also soak up behavioural variables, along with their current pastime. We use are the use of these types of variables to find costumers who're probable to have a strong desire and will acquire the message of our product instead of the ones who have no hobby.

The exclusive systems for our commercials might use traditional forms which includes billboards, newspapers and magazines to make certain the older costumers and people who do not have get admission to to many get right of entry to to electronic gadgets are taken into consideration to reach as wide a target audience as we will, however for our primary supply of commercial we are able to look to market it on line. that is due to data and verbal exchange technology growing greatly over the recent years ensuing in a wider audience on ICT technologies such as the internet, cellular environments and social medias, these sorts of media are the most important as its in which the most important demographic stands, broadly speaking along with more youthful human beings along with young adults, youngsters and additionally teenagers. those demographics spend massive quantities of time at the internet and social medias, making it the most useful media to put it up for sale your product on.

So to influence our huge target audience we can need to make our advertisement stand out principally to attain maximum exposure so that means using some form of a component of humour to be a wonderful however additionally a extreme depiction of our running shoes performance which means our advert can than resonate with individuals who want the teacher to improve there skills to there complete capacity to sincerely show our merchandise well worth and what it really has to provide costumers, regardless of the layout of our running shoes, its to captivate audiences into fashion but also make our product more green for its uses in sports activities to actually promote our product as not being a waste however instead to influence them to remember the fact that its a treasured investment into assisting themselves reap their numerous goals to make themselves extra assured. And sooner or later we have to make our commercials relatable average as in the end thats whats gonna earn our audiences accept as true with, admire and attention.

Our message to our audience is about self confidence as many people get judge just by their trainers and get bullied about their trainers/ sport wear. Our trainers are unique.

How different newspapers write the same artical

The distinctive story's which are put in newspapers such as The Sun or even Daily mail worded differently have distinctive factor of view. for example their perspectives could be biased or impartial. Biased approach they're just one sided and it is the writer factor of view and that's what it's miles all approximately. on the other hand impartial is once they percentage there factor of view but additionally speak about other human beings point of views. in addition they take that into consideration and take delivery of their reaction. in which as a biased newspaper which include the day by day Mail or even The guardian. those two newspaper corporations are extraordinarily biased and best care approximately their factor of view. independent newspaper would be Financial Times.  This newspaper does not rely on its opinion it is predicated on others and just fashionable statistics which makes them independent and unbiased.

The Sun

The Sun's Paper Headline says "Muslim" this shows this news paper does not like Muslims. The sun Hates different folks that are not from this country  consisting of Muslims and so on. The sun is also a totally biased newspaper it best has the authors opinion in the newspaper. then again different newspapers which includes Daily Mail does now not have the "Muslim" of their Headline. The sun says The ranting man, said to be a Muslim convert, attacked 82 year old Palmira.

Stunned neighbours have been evacuated from their houses as police hunted the bearded killer. A 25-year-old guy recognised domestically as “fat Nick” became hung on suspicion of homicide and taken to medical institution with accidents sustained all through his arrest. This indicates That the sun is surely does now not like this man as they noted what he is known as, "fat Nick". additionally phrases like "hunted" are pretty effective due to the fact as you study the newspaper it sounds like the sun desires him to be hunted down. This indicates it very personal to the writer that this man gets stuck. 

 The Telegraph

 The Telegraph also done the identical article however is worded very otherwise. This paper does no longer have the word "Muslim" interior it. This indicates that this paper is not biased. This paper is simply filled with other humans opinion and just statistics approximately what passed off that day. also the Telegraph does now not day some thing like "Hunted" or "Ranting guy" wherein as inside the solar it says that. This tells us that The Telegraph has no of its personal opinion inner this text or even have whatever towards Muslims. even though The solar talks pretty about the killer and the way he must be "hunted" the Telegraph talks about how first-class and lovely the eighty three antique women turned into

 

 

 

`this advert is very moving advert. The reason of this is because they use a kid running away from bomb explosions and gun shots. This makes us feel sad for the child however it is also upsetting as it is on the girl birthday these events occur.

race

In the trailer of GET OUT  there is a black man who is dating a white man. The story behind it is that the black man does not feel comfortable meeting his girl friends parents as he is too nervous about the fact that he is black. The music simply is a black man trying to fight against white people and that they are too controlling. Later on in the film all the girlfriends family is starting to act weird and trying to get to the black person and trying to get control of his mind. The black man in this trailer as seen as a mid class as he lives in a flat with his girlfriend. However the white people in this trailer are seen as a higher /upper class. The reason for this is just the way that they are dressed and their jewellery. This tells the audience that that they are rich and they are respected. Another way we can tell that they are rich is by their house. it is a big country house. This could mean that the family could be wealthy. this intimidates the black man as they have a house that is better than his and that his girl friends family are richer than him. Black people in this trailer can go all the way back to be slaves again.

Adverts questions

1. Five slogans that have been recently used are "I am Loving It" from McDonalds.

          Another one is called "Better ingredients Better Pizza" which is from Papa Johns
          Additional advert is from ps4 which says "It Is For The Players"
          A fourth is  "Live Well For Less" which is from Sainsbury's
          And finally "Every Little Helps" this is from Tesco


      2.   Ads such as THINK and the NHS use a lot of shock tactics. For example They used a shock tactic in one of their adverts with a baby breathing in smoke form a cigarette. This is Effective because when we see a baby we see them as innocent, and seeing them breathing In smoke makes us feel sympathy for the baby as it is breathing in poisoning chemicals. THINK is about cars are motorcyclist. This shows motorcyclist driving innocently then which then involve them not seeing a car and getting hit by it which then ends in a terrible death. This also makes us feel sympathy  as it will be sad when that person family know that he/she got hit by a car. This makes them shocking.
   
       3. In some advertisements you have alpha male which are shown in men drinking beer/cider. Also you just have gender as a stereotype by it self. For example the Yorkie advert shows a girl trying ti get a Yorkie chocolate bar but she cant have it because she is a girl.


        4. An example is shown in this Sky Advert https://www.youtube.com/watch?v=BBQqHKxDGmM

          5.  There are many ways music is used in advertisement. For example music can be used to engage the viewer. It then can change the viewer perspective on the brand or product that is being shown off. And finally it can significantly effect the emotional response to television commercials.
 
          6. An advert that i can justify Maslows hierarchy needs is a McDonalds advert.  The reason for this is because the advert has to do with food. This is in the basic needs section

This is one of the John lewis christmas adverts. I will breaking this video down to try to find out who the target audience is and the message that is being conveyed, and also if the message is convincing and why.

As we all know John lewis love to make adverts as they sell a big variety of products. For example lights to tablets. However John lewis also like to make christmas adverts and release them to the public via TV, phoned, laptops and any other devices for everyone to see. They release these adverts around late November to the beginning of December. This is to get customers to go shop at John lewis for christmas so they can get more money. John lewis Adverts are normally targeted at adults as most of their products are adult like such as different styles of lights , etc. On the other hand when it comes to christmas, John lewis Adverts are aimed at everyone form quite a young age.
This Advert is about a lilt girl looking up at the Moon, she then see a old man all by himself and all lonely. Then when it comes to christmas she gives the man on the moon a present. As she feels upset for the old man as he is all alone at christmas.
The target audience for this advert is everyone from a young age to an adult. The message that is in this message is not to forget about old people. I know this as you see a old man on the moon whereas everyone else is on Earth. Everyone on Earth is happy as they are with family however the old man on the moon is all alone.  I think this message is really effective and convincing as when you see the man all by himself you start to feel sympathy. Also earn he gets the present form the little girl you start to feel happy as you know he has someone that is looking out for him and watching over him. This then makes me feel like to go help old people and try to take care of them. So I think this message is really convincing

In this essay I will be talking about what cross platform advertising is. I will also be talking about ads that are on cross advertising plat forming and how this gives them a advantage for doing cross platform advertising and also how this helps company's or organisations to attract customers for that certain product or place.

Advertisements are critical for company’s as this is how they get new customers to come buy products and to shop in that company. Advertisements can be seen on TV, phones and Internet. Advertisements are everywhere. Advertisements main role is to sell a type of product or place to try get new customers to go buy that product or just to try to get them into the shop itself and they may buy something else. Cross platform Advertising is when there is lot of the same advert however on many different things. For example a new McDonalds burger can be on a phone then later seen on the TV then later seen on a billboard. This is what cross platform advertising is. This enables the advertisements for that product or place to then go further and attract more people across the country and hopefully try to be successful. 

Cross platform advertisement is a way to advertise a product or a place over a raw range. For example advertising a new game on a TV can then move to be advertising on a billboard and attract customers all over the country.