In this essay I will be talking about what cross
platform advertising is. I will also be talking about ads that are on cross
advertising plat forming and how this gives them a advantage for doing cross
platform advertising and also how this helps company's or organisations to
attract customers for that certain product or place.
Advertisements are critical for company’s as
this is how they get new customers to come buy products and to shop in that
company. Advertisements can be seen on TV, phones and Internet. Advertisements
are everywhere. Advertisements main role is to sell a type of product or place
to try get new customers to go buy that product or just to try to get them into
the shop itself and they may buy something else. Cross platform Advertising is
when there is lot of the same advert however on many different things. For
example a new McDonalds burger can be on a phone then later seen on the TV then
later seen on a billboard. This is what cross platform advertising is. This
enables the advertisements for that product or place to then go further and
attract more people across the country and hopefully try to be
successful.
Cross platform advertisement is a way to
advertise a product or a place over a raw range. For example advertising a new
game on a TV can then move to be advertising on a billboard and attract
customers all over the country.
Hey Reece,
ReplyDeleteThis is a good effort.
Areas to improve: try and stick to the 3 rules of advertising which are to inform, to persuade and to sell, when discussing anything about advertising.
You could strengthen your work by having a clear introduction about cross platform advertising i.e. the process whereby advertises use different mediums to present/sell their products. Then you could add clear examples of one brand using cross platform advertising along with a description: which is what you tried to do when talking about Mcdonalds however, this would have strengthened your work.
Finally, offering a disadvantage of cross platform advertising would be effective in showing me you have researched it and considered all angles.
Well done,
Fay